Positioning and message
What the business stands for, who it's for and why anyone should choose it.
Creative strategy
Creative Strategy in Minneapolis
Strategy is deciding what's worth making. Everything downstream gets easier once that's settled.
We work with Twin Cities businesses on positioning, message and creative direction — then stay involved while it gets built.
What we do
Creative direction
The look, tone and formats the brand will actually be recognized by.
Campaign and offer concepting
Angles and offers worth putting production and budget behind.
Channel planning
Where the creative lives and how audiences will encounter it.
/ Positioning/ Messaging/ Creative direction/ Campaign concepting/ Offer development/ Channel planning
How it works
01
Understand
Business, customer, offer, competition and goal.
02
Find the angle
Turn what we learned into directions worth committing to.
03
Define the system
Formats, messaging and creative standards the work will follow.
04
Stay involved
Strategy that disappears after the deck isn't strategy.
Who it's for
- / Brands whose marketing looks like everyone else's
- / Founders sitting on an idea without a direction for it
- / Teams producing a lot of content with no unifying thread
Minneapolis & the Twin Cities
Most of our strategy work is with businesses in Minneapolis, St. Paul and surrounding Minnesota communities, in person where it helps.
Human-led. AI-accelerated.
Selected work
Relevant creative strategy examples live on the homepage case studies for now.
See the case studies →Questions
- Is this just a strategy deck?
- No. Strategy here exists to direct real production, and we stay involved while the work is made.
- Can we start with a single session?
- Yes. A paid strategy session is a common first step before a larger engagement.
- Do you handle execution too?
- Yes — production, content and paid creative are all in-house to the engagement.
Related services
Content Creation
Minneapolis content creation for brands and founders. Original video, photography and creative built around a strategy, produced on location.
Explore →
Founder Content
Personal brand content for Minneapolis founders. Strategy, filming and editing that builds an audience around the person behind the business.
Explore →
Website Design
Website design in Minneapolis. Sites and landing pages built around a clear offer, with honest scope and pricing driven by what you actually need.
Explore →
Not sure what to make yet?
Start with the thinking. Tell us where the business is and what you're trying to change.
Build my plan →