Build Your Plan

Founder content

Founder & Personal Brand Content

People follow people. For a lot of businesses, the founder is the most under-used asset in the marketing.

We build founder-led content systems — the angle, the filming rhythm and the editing — so showing up doesn't depend on motivation.

Build your plan →View our work

What we do

Personal brand direction

What you talk about, who you're talking to and what makes it worth following.

Batch filming

Efficient sessions that produce weeks of content at a time.

Editing and publishing

Cut, captioned and posted so it doesn't sit in a folder.

Audience reading

Noticing which stories land and building more of them.

/ Personal brand strategy/ Short-form video/ Batch filming/ Editing/ Publishing/ Narrative development

How it works

  1. 01

    Find the through-line

    The story only you can tell, and the business reason to tell it.

  2. 02

    Build formats

    Repeatable content shapes so every shoot isn't from scratch.

  3. 03

    Film in batches

    One session, many pieces.

  4. 04

    Publish and learn

    Consistency first, then refinement based on response.

Who it's for

  • / Founders whose network is their best lead source
  • / Owner-operators who want to be known in their market
  • / Executives and operators building credibility in their industry

Minneapolis & the Twin Cities

We film with founders across Minneapolis, St. Paul and the surrounding Twin Cities area — often at their business.

Human-led. AI-accelerated.

Selected work

Relevant founder content examples live on the homepage case studies for now.

See the case studies →

Questions

I'm not comfortable on camera. Does this work?
Usually yes. Direction and format matter more than being a natural performer.
How much time does it take from me?
Batch filming is designed around that — a few hours can cover weeks of content.
Is this separate from our brand account?
It can run alongside brand social, and the two usually support each other.

Related services

Social Media Management

Founder-led social media management in Minneapolis. Filmed content, publishing, creative testing and growth handled as one connected system.

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Creative Strategy

Creative strategy for Minneapolis brands. Positioning, messaging and creative direction that decides what to make before anyone starts making it.

Explore →

Video Editing

Professional video editing in Minneapolis. Short-form edits with branded captions, b-roll, sound design and basic animation from footage you already have.

Explore →

Ready to build your own audience?

Tell us what you want to be known for and we'll build the system around it.

Build my plan →